Your Marketing Lodestar
a video training + marketing strategy template.
Adapt this to your needs!
Having a marketing strategy can be a super helpful thing…
BUT, in my experience, there’s a huge gulf between all the wonderful ideas, aspirations, and plans people generate in those periodic big picture meetings and what marketing looks like in the actual day-to-day.
When it comes to individuals and small teams, it’s important to start small. Find what works for you. It’s akin to building good habits.
I designed this offering to address this challenge.
This training walks through the basics of how I approach creating a marketing plan that people will actually use. This includes the template that I use as a starting block with my clients.
I created this for people who are feeling overwhelmed by marketing.
From my years working with small businesses, I’ve encountered so many burnt out people. There’s a feeling of… “I’m doing all the things already. But there’s always more to do. And the results are less than what I expected.”
It’s unsustainable in the long run. And, honestly, this isn’t a problem that can be solved overnight. Or with a simple training and template.
A sustainable marketing strategy is earned through trial and error—figuring out what works for you.
My hope is that this training can act as a guide/building block in that journey.
This digital product includes:
a 12-min video training.
my marketing strategy template. (Downloadable as a Google Doc.)
Note: This is not a marketing course. This is not a silver bullet that will solve all your marketing problems. This is meant to provide a framework that you can use to create a plan and roadmap that you are able to execute.
Pay-what-you-can. Suggested price: $20 USD